Blogger Outreach

Blogger outreach is a relatively new approach to marketing. The opinions of respected bloggers are not only influential but they reach thousands of people. Why do blogger outreach?

• People trust consumers (i.e. bloggers) more than they trust advertising (Nielsen Global Online Consumer Survey 2009).
• It's cost effective.
• ROI (or ROE as we like to call it) is measurable if you know what to look for. (More on this below)
• It has the potential to go viral. People tweet and share good blog posts, and may do that with a blog review of your brand.

With blogger outreach, you're not looking for return on investment as much as you're looking for return on engagement or attention. We take into consideration the type of product/service you have and the types of blogs that would provide the best exposure and involvement for you. It's about getting exposure for your product/service and getting people familiar with it. As we mentioned above, studies have show that people trust consumers more than they trust advertising. Are you likely to play a game or catch a movie because an ad for it says it's great, or because someone you respect says it's great and worth your time?

With our CEO being one of the most respected bloggers in the entertainment field, we already have the contacts and the relationships established to be able to market your products/services in an arena that is not only cost effective but also highly visible.

Contact us for more information today at contact@lnpstudios.com or 404.228.5167.