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Archive for the ‘Search Engine Optimization (SEO)’ Category

February 2012 Social Media Highlights

Tuesday, February 28th, 2012

New Facebook feature coming! http://mashable.com/2012/02/28/foresquare/

While it’s a interesting idea – We’re not so sure this is a good idea. What do you think? http://now.msn.com/money/0224-klm-meet-seat.aspx

Ever wonder how much Facebook makes from the targeted advertisements you see? They’re expecting to make 5.1B this year from them! http://mashable.com/2012/02/23/facebook-2012-ad-sales/ Have you tried out Facebook advertising yet? LNP Studios can help get you set up!

Great tips for small businesses that are utilizing Facebook! If you need any help implementing these – let us know! LNP Studios would love to help! http://mashable.com/2012/02/20/facebook-marketing-small-business/

Facebook Timeline coming for brands later this month http://ow.ly/96U6f Let us design your cover photos for your company’s profile!

Need help optimizing the search feature on your e-commerce site? Here are some great tips! http://mashable.com/2012/02/09/ecommerce-search/ If you need help implementing them – LNP Studios can help!

Great summary on the 150+ page Facebook IPO -http://mashable.com/2012/02/02/facebook-ipo-top-words/

#1 On Google – How SEO Can Affect Your Business

Tuesday, June 21st, 2011

One of the services that LNP Studios offers is Search Engine Optimization (SEO). Our clients have had noticeable results after working with us to improve their rankings on sites like Google, Bing, and Yahoo. Being on the first page of search results is extremely important for the visibility of a company. Only 5% of people visit the 2nd page of search results – and even less go beyond page 2.

But how much difference does it really make?

“A number of our clients have found us because of our #1 ranking. They came to our website from Google, and then contacted us to make an appointment.”- Ben Loggins, Owner of Loggins & Associates

Loggins & Associates PC is another one of our clients. They’ve been at #1 on Google for several years for the key phrase “Jonesboro Georgia CPA”.

Our latest SEO project was with Aberdeen Corners: Peachtree City Executive Suites. They since moved into the #1 organic slot for the key phrase “Peachtree City Executive Suites”, which will allow more potential tentants to find out about their location and services. Their jump forward happened less than one week after we wrapped on the project.

Aberdeen Corners: Peachtree City Executive Suites

Aberdeen Corners: Peachtree City Executive Suites

 

 

SEO isn’t permanet though. It’s something that needs to be regularly monitored. Google wants to ensure that it puts the most relevant search results first, and if another site appears to be more relevant for your keywords or key phrases – then it’s possible that they will move ahead of you in the organic results. How can you ensure you stay at the top after optimizing? If other sites are linking to you, make sure they use your keywords/key phrases in the actual link when doing so. Make sure you have a Google Places listing – and that it has reviews present (always ask your clients/customers to leave reviews for you on your Places page), and also try to keep your website updated with information relevant to your keywords/key phrases. Updated information will be more relevant than information that is several years old.

Are potential clients able to find you online? You might be missing out on an audience who is searching for the services and/or products that your company provides. For a free optimization analysis, contact us today at contact@LNPStudios.com.

 

What Is SEO?

Tuesday, October 27th, 2009

The New York Times has called it one of the “most effective” online marketing techinques. However, a lot of people still aren’t familiar with what SEO actually is and how it can benefit their business.

seo-graphic-10-26

SEO stands for Search Engine Optimization – and what it can do is naturally put you at top of search results on sites like Google, Yahoo, and MSN – without expensive ad buys. Even the most beautiful sites might not be structured to rank highly on the search engines. It may be due to inadequate keyword use, messy code, or poorly constructed content. SEO is a true art form – and if done properly – it can be a powerful tool.

SEO done incorrectly can serve as a powerful blow to your search engine rankings and as result – your web traffic. Sometimes sites have keyword densities that are too thick – and may suggest to Google that they’re not offering quality content and instead spamming the keyword. Making Google look twice at your site to determine if it’s quality is definitely something you want to avoid.

Businesses should also try to get as many sites linking to their site (with their desired keywords) as possible. But also be alert and make sure these links are coming from “good sites.” What type of pages should you avoid being linked on?

  • Pages that are mostly comprised of links (unless a well-know directory)
  • Pages that don’t seem credible (you don’t want to be recommend by a site that people are leery of)

At the end of the day – just because you receive traffic from search engines – doesn’t mean that traffic will always be there. Visitors to your site need to be persuaded to return. Make sure you keep your content fresh and simple and also give visitors a way to connect with your business via Facebook or Twitter.

Have more questions? Let us know and we’ll be glad to help you determine if your website is optimized in a free consultation. Give us a call at 404.228.5167.

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Written By LNP CEO/Head Designer Emma Loggins