The New York Times has called it one of the “most effective” online marketing techinques. However, a lot of people still aren’t familiar with what SEO actually is and how it can benefit their business.
SEO stands for Search Engine Optimization – and what it can do is naturally put you at top of search results on sites like Google, Yahoo, and MSN – without expensive ad buys. Even the most beautiful sites might not be structured to rank highly on the search engines. It may be due to inadequate keyword use, messy code, or poorly constructed content. SEO is a true art form – and if done properly – it can be a powerful tool.
SEO done incorrectly can serve as a powerful blow to your search engine rankings and as result – your web traffic. Sometimes sites have keyword densities that are too thick – and may suggest to Google that they’re not offering quality content and instead spamming the keyword. Making Google look twice at your site to determine if it’s quality is definitely something you want to avoid.
Businesses should also try to get as many sites linking to their site (with their desired keywords) as possible. But also be alert and make sure these links are coming from “good sites.” What type of pages should you avoid being linked on?
- Pages that are mostly comprised of links (unless a well-know directory)
- Pages that don’t seem credible (you don’t want to be recommend by a site that people are leery of)
At the end of the day – just because you receive traffic from search engines – doesn’t mean that traffic will always be there. Visitors to your site need to be persuaded to return. Make sure you keep your content fresh and simple and also give visitors a way to connect with your business via Facebook or Twitter.
Have more questions? Let us know and we’ll be glad to help you determine if your website is optimized in a free consultation. Give us a call at 404.228.5167.
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Written By LNP CEO/Head Designer Emma Loggins
Tags: linkedin
Very interesting sharing about seo service =)
Good Post
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