It’s important to know what your consumers are saying about your business and your services/products. While people voice their opinions pretty openly on social media sites such as Twitter and Facebook, they save the details for their blogs.
Why are bloggers and what they have to say so important? Simple, we trust “real people”. Critics may say a restuarant is fabulous, but what does the general public think? Say you have a well-trafficked personal blog and you go out to a restuarant with horrible customer service. More than likely you’ll come home, and write about how no one should ever go there again. Other potential consumers may find that post when searching for information about that restuarant. So naturally, it’s important to keep an eye on your online reputation. Addressing potential issues before they harm your business.
It is estimated by Technorati that over 120,000 blogs are created each day – with no signs of stopping. As of last year, there were over 112.8 million blogs, a stat which doesn’t even include the 72.82 million Chinese blogs as counted by The China Internet Network Information Center.
A few useful blog outreach tips:
- Find bloggers who have written about you positively recently and offer them a special discount on your products and services for the next time they visit
- If a consumer has had a negative experience with your company, reply to their post showing your eagerness to right whatever mistake was made. Ask them to contact you personally. The consumer may not contact you, but at least others will see that you addressed the issue professionally.
Article By: Emma Loggins
