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Consumers do like connecting with brands on Social Networks. Many feel empowered that they can influence a brand, however, they do ask that you respect their boundaries. Intelligence and research firm SorgenFrei reports that:

The power of a relationship is extremely strong on Twitter. 60% of respondents would recommend a company based on their presence on Twitter and 80% of Twitter users will reward those brands they have key relationships with by being more willing to purchase from them.

Only 47% would be interested in receiving special offers and coupons from companies on Twitter. One can conclude that the Twitter community wants dialogue and relationships from their favorite brands, not broadcasted impersonal coupons.

Even though it remains free of revenue, the latest funding round for Twitter has turned the Internet startup into a billion-dollar company.

A source told TechCrunch that the primary investor in the $50 million dollars the site raised is Insight Venture Partners, which was also an early investor in Photobucket before it was purchased by News Corp./MySpace in 2007. Another source suggested that Twitter may not cap the funding at $50 million in an effort to keep the cash mound rising.

Back in February, the company raised approximately $35 millionin another funding round led by Benchmark Capital and Institutional Venture Partners. At the time, the Twitter was valued at $250 million.

However, Peter Kafka at All Things Digital notes that investors seem to think the company will be worth a bit more than $1 billion; a return on investment would require the company to breach the $3 billion barrier.

The fathers of Twitter have insisted on allowing the site to develop on its own and not be acquired by a larger player such as Google. In November 2008, Twitter turned down an offer from Facebook as executives thought the chatter-site had room to grow.

Credit: Adotas