Atlanta Web Design

The question is are we moving so fast and processing so much that this is the pace of the social media shelf life? Here are some stats demonstrating the growth, expansion, and popularity of social media networks and communities.

• One out of every four people online visit social-networking sites and about half of social networkers visit social-networks sites on a daily basis. (Consumer Internet Barometer)
• 75% of Internet users participate in some form of social media, up from 56% in 2007. (Forrester)
• A typical social networker connects weekly with an average of 18 people one-to-one, and 100 people one-to-many. (NetPop Research)

For consumers to trust social media and be open to brands marketing in this space, it is important to concentrate on education and integrity while taking a transparent and honest approach.

According to Razorfish & CafeMom- websites, referrals from friends and family, and information from search engines were the most common sources online moms used to make a purchasing decision.

An NPD Group 2009 survey found that Twitter users are much more likely than the average web user to be engaged in online music activities.  In a 3 month period:

• 33%  listened to music on a social networking site
• 41% listened to online radio (compared with 22% of all web users)
• 39% watched a music video online (vs. 25% of all Web users)
• Purchased 77% more digital downloads than those not tweeting

Are you familiar with social media? If you’re not – you should be. Social media is online content that is created by site viewers. It provides a new way for people to share news and discover new information. A recent poll was conducted by Nielsen showing that social media influenced people’s purchasing decisions by a considerable amount. Here’s some interesting facts on the influencing power of social media:

• 90% of people polled said that they trust recommendations from people they know, while 70% said they trust consumer opinions posted online.
• What about product recommendations? What is more effective – banner ads or editoral content. The poll showed that 69% trusted editorial content whereas only 33% said they trusted banner ads.
• Social networking has overtaken e-mail as the most popular Internet activity
• Older viewers are the fastest growing market on Facebook (35-49-year-olds), twice as many 50-64-year-olds as those under 18 in new registrations.

Have more questions? Let us know and we’ll be glad to help you structure your social media presence.