We just got an email today from Turner mentioning that the star of their series Southland has been picked to serve as the official SAG Awards Social Media Ambassador. Through posts on Twitter and Facebook, King will serve as the online face for the awards, giving viewers unprecedented access to behind-the-scenes moments during the weeks building up to the show, as well as from the red carpet.
We hadn’t seen this before with award shows, and thought that it was an interesting decision by SAG and Turner (who will air the awards live on TNT and TBS Sunday, Jan. 29th) to further promote the awards online. We have the full details for you below. Let us know your thoughts in our comments!
King’s duties as the SAG Awards social media ambassador will kick off when she announces this year’s nominations on Wednesday, Dec. 14, at 9 a.m. (ET)/6 a.m. (PT), telecast live on TNT and online at tnt.tv and tbs.com. During the six weeks leading up to the Jan. 29 simulcast of the award ceremony, King will continue to tweet and post about the SAG Awards, including updates on presenters and fashion. She will also post updates during rehearsals and provide her thoughts and insights from the red carpet on the big night.
King was nominated for a SAG Award as a member of the cast in the film Ray, for which she won an NAACP Image Award. Her extensive screen credits include Jerry Maguire, How Stella Got Her Groove Back, Enemy of the State, Boyz n the Hood, Poetic Justice, Higher Learning, Our Family Wedding, Year of the Dog, This Christmas, Miss Congeniality 2: Armed and Fabulous, A Cinderella Story, Daddy Day Care, Mighty Joe Young, Legally Blonde 2: Red, White and Blonde, Friday, Down to Earth and A Thin Line Between Love and Hate. She also provided the voice of Kreela in the animated film Ant Bully. For television, she starred in the movies Living Proof and If These Walls Could Talk 2 and supplied the voices of Huey and Riley for the animated series The Boondocks.
TNT and TBS’s live simulcast of the 18th Annual Screen Actors Guild Awards will take place Sunday, Jan. 29, 2012, at 8 p.m. (ET), 5 p.m. (PT), 7 p.m. (CT) and 6 p.m. (MT). West Coast viewers who prefer to watch in primetime will be able to catch the encore presentation on TNT at 7 p.m. (PT) / 10 p.m. (ET).
Of the top industry honors presented to performers, only the Screen Actors Guild Awards are voted on solely by actors’ peers in the Screen Actors Guild. The SAG Awards was the first televised awards show created by a union to honor the work of actors and the first to present ensemble and cast awards. The SAG Awards nominees are chosen by separate film and television nominating committees, each consisting of 2,100 SAG members from around the country, randomly selected anew each year. All active members of Screen Actors Guild are eligible to vote for the final Actor® recipients.
The 18th Annual Screen Actors Guild Awards will be produced by Jeff Margolis Productions in association with Screen Actors Guild Awards®, LLC. For more information about the SAG Awards, SAG, TNT and TBS, visit http://sagawards.org/about/, “like” SAG Awards at http://www.facebook.com/sagawardsofficialpage and follow SAG Awards at http://twitter.com/sagawards.
