Earlier this week, Pinterest introduced a web-based analytics tool which allows for site owners to track engagement with their sites while on Pinterest. It’s a free tool so the analytics provided are pretty basic. Here’s some of the elements that the tool allows for your company to track:
- Number of pinners and pins that are collecting material from their websites
- Number of repinners and repins from those intital pins
- Total impressions and reach
- Referral traffic
If your company looking for a bit more in terms of trackable data, Pinfluencer and Curalate are still more robust and allow for site owners to identify their most engaged and influential pinners, and track the popularity and reach of their own boards and pins.