Do you know what SoLoMo means? It’s a new buzzword marketers are using that stands for “social, local, and mobile.”
What it describes is the convergence of social, location-based and mobile marketing into a new category of tools that many businesses are using to acquire new customers.
The odds are you’re already familiar with some SoLoMo tools such as Yelp, Foursquare and Groupon. But you may not be familiar with how to use these tools to attract new customers. That’s what we’re going to talk about here. But first, let’s take a look at how SoLoMo works.
Get the full story here: 3 Steps to Determine if Social Local Mobile Is Right for Your Business | Social Media Examiner.