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April 2012 Social Media Highlights

There’s a cool new Google Chrome extension that can be used to see what people are saying about news or products that are open in your browser. Great way to see product reviews and also conduct reputation monitoring! http://mashable.com/2012/04/30/monki-app/

So, what’s the best way to market your brand on Facebook? According to Peter Shankman, an entrepreneur and venture capitalist with a hearty background of marketing and consulting under his belt, the answer is actually pretty easy: “Sharing for the sake of just hearing yourself talk is pointless.” http://mashable.com/2012/04/26/facebook-marketing-strategy/

Facebook is closing in on 1 billion users. Does your business have a presence on the site yet? http://mashable.com/2012/04/23/facebook-now-has-901-million-users/

Customers know that the squeaky wheel gets the grease, and web-savvy customers know that Facebook is the ultimate squeak amplifier. According to Forrester Research, 27% of U.S. online consumers sought customer service support on the web in 2011, and currently three out of four expect a reply to a negative comment posted on Facebook. http://mashable.com/2012/04/19/facebook-customer-service-tips/

Need 5GB of free storage? Google is launching another new online service for personal cloud space which will be free initially. http://mashable.com/2012/04/17/google-drive-launch/

Have you guys checked out the new Google+ redesign? How do you think it compares to Facebook Timeline? Let us know! http://mashable.com/2012/04/11/google-plus-redesign-2/

Facebook has bought Instagram. The sale is expected to close later this quarter, and will bring the nine-person staff of Instagram to the social network. Check out the details at the following link: http://mashable.com/2012/04/09/facebook-instagram-buy/

Many have already dismissed Google+ as a failed venture, but it would be premature to write off the network as a social experiment gone awry. Just as Gmail was key to Google’s enterprise play, Google+ is fast becoming the enterprise social networking tool of choice for savvy office workers. http://mashable.com/2012/04/04/google-plus-enterprise/

Looking to beef up your presence on Pinterest? We stumbled upon a great article on the subject this morning - http://mashable.com/2012/04/02/pinterest-tools/