Once you know your target demographic it’s time to start doing some research on the types of information you can provide your followers.
Can your business show off its work?
Does your company have a portfolio that it can share with online followers? Or perhaps client testimonials that can be used as status updates? Don’t be afraid to show your work off and how happy your clients are. Just remember there is a balance. You don’t want all your updates to be about your services and your work. You also want to educate and inform your following.
Can you establish yourself as an expert in your field?
Establishing yourself as an expert in your field can work extremely well for professionals such as accountants, doctors, and lawyers. Consider offering videos of recent presentations, uploading presentation slides, or even hosting a webinar to address current issues in your field.
What can I update about?
This is a big question a lot of companies have. It’s important to not only market your company and services and help people see the problem you can solve, but also to educate and engage your community. Consider posting about upcoming speaking engagements, free seminars, news in your industry that would be relevant to your following, pictures of your staff or holiday parties (within reason), customer testimonials, and events in the community. Once you start listing out the possibilities you’ll find the content options are endless.
Are there niche communities where your target demographic congregate?
For example, LNP Studios deals a lot with entertainment clients. There are a number of forums and fansites dedicated to actors and TV shows that our clients are trying to reach. So we set up presences for our clients in those communities and also use blogger outreach to help gain attention and exposure for our clients. This doesn’t just apply to entertainment however. There are online communities for almost every field. As a quick way to get started, we recommend checking out MeetUp.com in order to connect with other web savvy members of your field or to meet people who need your services. For example, we’re a member of a Blogger MeetUp in Atlanta, and we actually have met quite a few people there who have needed assistance in setting up blogs.
Who are the major players in your field? Are they on social media?
If the major players in your field aren’t on social media then you truly have a head start on them. But if they are, try to connect with them and take note of their social media strategies. What works for them and what doesn’t?
Who is your dream client?
Establishing who your dream client is and where they can be found online is the first step in attracting their attention. Through Facebook and LinkedIn advertising campaigns, you can attract the attention of individuals and businesses who meet your “dream” criteria. This is another demographic that is important to define before reaching out. Contact us today for more information.