Consumers do like connecting with brands on Social Networks. Many feel empowered that they can influence a brand, however, they do ask that you respect their boundaries. Intelligence and research firm SorgenFrei reports that:
The power of a relationship is extremely strong on Twitter. 60% of respondents would recommend a company based on their presence on Twitter and 80% of Twitter users will reward those brands they have key relationships with by being more willing to purchase from them.
Only 47% would be interested in receiving special offers and coupons from companies on Twitter. One can conclude that the Twitter community wants dialogue and relationships from their favorite brands, not broadcasted impersonal coupons.