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Twitter Users More Likely To Be Engaged In Online Music

An NPD Group 2009 survey found that Twitter users are much more likely than the average web user to be engaged in online music activities.  In a 3 month period:

  • 33%  listened to music on a social networking site
  • 41% listened to online radio (compared with 22% of all web users)
  • 39% watched a music video online (vs. 25% of all Web users)
  • Purchased 77% more digital downloads than those not tweeting