Are you familiar with social media? If you’re not – you should be. Social media is online content that is created by site viewers. It provides a new way for people to share news and discover new information. A recent poll was conducted by Nielsen showing that social media influenced people’s purchasing decisions by a considerable amount. Here’s some interesting facts on the influencing power of social media:
- 90% of people polled said that they trust recommendations from people they know, while 70% said they trust consumer opinions posted online.
- What about product recommendations? What is more effective – banner ads or editoral content. The poll showed that 69% trusted editorial content whereas only 33% said they trusted banner ads.
- Social networking has overtaken e-mail as the most popular Internet activity
- Older viewers are the fastest growing market on Facebook (35-49-year-olds), twice as many 50-64-year-olds as those under 18 in new registrations.
Have more questions? Let us know and we’ll be glad to help you structure your social media presence.